As modern technologies send us hurtling into the future, Kansas company, Sunflower Food & Spice Company likes to keep some things the way they were back when. Their corn, for example, is popped directly from the cob. "Our Farmer's Popcorn is delicious Kansas-grown corn that makes a delightful healthy treat. Moms and dads love to give it â€" kids love to watch it pop fresh off the cob in the microwave."
Implications - Consumers are looking to return to a more naturalistic lifestyle, having been overwhelmed by the modernity of technological advancements as well as urban city life. As such, corporations that market their wares as traditional are likely to garner more consumer attention than products which are seen as ahead of its time.
Microwaveable Cobs
Farmer's Popcorn
Trend Themes
1. Return to Traditionalism - Consumers are looking to return to a more naturalistic lifestyle, having been overwhelmed by the modernity of technological advancements as well as urban city life.
2. Natural and Healthy Eating - Consumers are increasingly seeking out healthier food options that are minimally processed and free from additives and preservatives.
3. Retro Innovation - Incorporating traditional methods into modern innovations is becoming more popular to provide an updated twist on nostalgic products.
Industry Implications
1. Agriculture and Farming - Companies in the agriculture and farming industry can focus on marketing their products as natural and traditional to appeal to consumers' desires for wholesome and healthy food options.
2. Consumer Goods - Consumer goods companies can incorporate traditional methods and ingredients into their products to create a sense of nostalgia and appeal to consumers looking for higher quality, artisanal products.
3. Microwaveable Food - Companies in the microwaveable food industry can experiment with incorporating traditional cooking methods into their products to add a unique twist on convenient, on-the-go options.