In an effort to cater to consumers looking for more wheat-free snack options, Popchips has debuted two new varieties of its signature air-popped chips: Popchips Grain Free and Popchips Corn Chips.
Popchips Grain Free are light and crunchy air-popped chips made from cassava root, which is the tuber crop that tapioca comes from. The new Popchips Grain Free variety comes in both Sea Salt and Cajun Honey flavors. As for the new Popchips Corn Chips, this variety is made from corn and currently comes in just one flavor: Perfectly Salted. Like the rest of the brand's lineup, the new Popchips are non-GMO, free of artificial flavors and preservatives, and contain half the fat of traditionally fried chips.
Air-Popped Cassava Chips
New Popchips Grain Free and Popchips Corn Chips Have Hit Store Shelves
Trend Themes
1. Grain-free Snacks - The introduction of Popchips Grain Free highlights the trend of consumers seeking wheat-free snack options.
2. Cassava Root - The use of cassava root in Popchips Grain Free presents a disruptive innovation opportunity for the snack industry.
3. Air-popped Chips - The popularity of air-popped chips, like Popchips, indicates a trend towards healthier snack alternatives.
Industry Implications
1. Snack Food - The launch of Popchips Grain Free and Popchips Corn Chips demonstrates a disruption opportunity within the snack food industry.
2. Health Food - The rise of grain-free and air-popped snacks suggests an emerging trend in the health food industry.
3. Plant-based Foods - The utilization of cassava root and corn in Popchips presents a potential disruptive innovation path for the plant-based food industry.