While most pop-up spas come from brands that want to pamper women, the My Little Pony Spa targeted an audience that has not yet reached adulthood.
Set up for New York Fashion Week in the Milk & Cookies Kids Spa and Salon, the My Little Pony Spa took inspiration from Rarity, who is known as the fashionista pony of the franchise. Services offered at the spa for kids included a variety of hair treatments, manicures and even a 'Mommy & Me' spa treatment that includes a manicure, pedicure and a "magical 'Frosting Facial' that includes blue fizz soak cotton candy scented scrub with sprinkles and strawberry creme soufflé."
Later this year, the animated My Little Pony: The Movie will be launching, and this pop-up spa helped to keep the excitement surrounding the characters high.
Kid-Friendly Pop-Up Spas
The My Little Pony Spa in NYC Offers Makeup, Hair and Manicure Packages
Trend Themes
1. Kid-friendly Pop-up Spas - The trend of offering pop-up spas for children has emerged, opening up new opportunities to provide unique and engaging experiences for kids and tap into a previously untapped market.
2. Character-themed Spas - The trend of creating pop-up spas based on popular characters like My Little Pony offers the opportunity to tap into the obsession and loyalty that fans have for these franchises, and create a unique and memorable experience for them.
3. Mommy & Me Packages - The trend of including a 'Mommy & Me' spa package, like the one offered at the My Little Pony Spa, allows businesses to target not only kids but also parents who are looking for bonding experiences with their children, creating a family-friendly atmosphere.
Industry Implications
1. Children's Spa and Salon Industry - The emergence of kid-friendly pop-up spas like My Little Pony Spa provides new opportunities for businesses in the children's spa and salon industry to differentiate themselves and provide unique experiences for their young customers.
2. Franchise Industry - The trend of creating character-themed pop-up spas opens up new opportunities for franchises looking to expand their brand and create engaging experiences for their fans.
3. Entertainment Industry - The My Little Pony Spa, created to coincide with the launch of the animated My Little Pony: The Movie, shows how the entertainment industry can partner with other industries to create immersive experiences for fans and drive excitement for their products.