When you are groggily waiting for your checked luggage to appear at the airport after a long flight, there's a chance it could pass by you three times on the luggage carousel before you notice. At least that happens sometimes to me.
That won't happen anymore if you get a PopTop suitcase from Public, a British design studio working in a range of fields, from graphic design to product design.
"PopTop is a new type of hard-shell luggage," says PublicWorks.org. "Using a matrix of multi-coloured dots to create a glossy surface graphic, the further one gets away from the piece, the clearer the image becomes. Lines will initially be limited to a few designs, but PopTop hope to make a web-based design-it-yourself range in the future. Public was charged with delivering the concept as well as a PDF presentation to take to retailers."
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DIY Pixel Luggage
Pop Top by Public
Trend Themes
1. Personalized Luggage - Disruptive innovation opportunity: Create a platform that allows customers to design their own luggage using web-based tools.
2. Augmented Reality Retail - Disruptive innovation opportunity: Develop an online marketplace that enables customers to visualize and purchase customized luggage using augmented reality technology.
3. Smart Luggage Tracking - Disruptive innovation opportunity: Integrate GPS technology into luggage to provide real-time tracking and notifications to passengers, reducing the risk of lost or misplaced luggage.
Industry Implications
1. Luggage Manufacturing - Disruptive innovation opportunity: Implement advanced printing techniques to produce customizable luggage designs for customers.
2. E-commerce - Disruptive innovation opportunity: Build an online platform that specializes in selling personalized luggage and provides an intuitive design interface for customers.
3. Travel Services - Disruptive innovation opportunity: Offer luggage tracking and tracing services as part of a comprehensive travel assistance package for frequent travelers.