In recent months, PEEPS has treated fans to a wide range of fun new delights, including marshmallow-flavored cereal in collaboration with Kellogg's, a flavored International Delight coffee creamer and now, POP! PEEPS with Funko. While these limited-edition collectibles from Funko are non-edible, there are certainly plenty of other flavorful new treats to experience.
The new products from Funko, which is known for creating a range of figurines and plush collectibles, include both a Yellow Bunny and a Pink Bunny, based off of the popular marshmallow treats that consumers are familiar with seeing in the spring.
As ever, Funko stylized the marshmallow treats from PEEPs in its own way to create colorful figurines that stand just over three inches tall and are packaged in a window display box.
Marshmallow Bunny Toys
PEEPS Teamed Up with Funko for Limited-Edition POP! PEEPS
Trend Themes
1. Collectible Figurines - There is an opportunity for the toy industry to create limited-edition collectible figurines based on popular treats or characters.
2. Flavored Collaborations - Collaborations between food and toy companies present an opportunity for creating unique and flavorful products.
3. Stylized Packaging - The packaging industry can explore innovative ways to create visually appealing window display boxes for collectible items.
Industry Implications
1. Toy Industry - The toy industry can capitalize on the popularity of collectible figurines and collaborate with food brands for unique product ideas.
2. Food and Beverage Industry - The food and beverage industry can explore collaborations with toy companies to create flavored products and cross-promotions.
3. Packaging Industry - The packaging industry can provide visually appealing and innovative solutions for window display boxes to showcase collectible items.