Online retail label Zavvi introduces its latest collection with the introduction of the Pokémon Explorer capsule. Zavvi is a long-time partner of Pokémon and the limited edition capsule celebrates that. It is inspired by the popular Pokémon GO game series.
The designs are made to honor the outdoors, captured by the earthy color palette and utility designs that come with it. It is made with explorers in mind, ready for adventure whenever. Some of the items in the Pokémon Explorer collection include graphic tees, a special militaristic jacket, and hoodies. The accessories that round out the capsule includes caps, backpacks, and a bucket hat. All of the designs are marked with the beloved characters from the Pokémon series.
Explorer-Themed Outdoor Apparel
Zavvi Launches a Special Pokémon Explorer Collection
Trend Themes
1. Explorer-themed Apparel - Opportunity to expand on the popularity of adventure-themed clothing and accessories with a focus on functionality and style.
2. Limited Edition Capsule Collections - Opportunity to create a sense of exclusivity and urgency among consumers with limited edition merchandise.
3. Collaboration with Popular Gaming Franchises - Opportunity to tap into the massive gaming industry and crossover fanbases to create unique merchandise.
Industry Implications
1. Outdoor Apparel and Accessories - The exploration-inspired line presents an opportunity for companies in the outdoor apparel and accessories industries to ramp up sales with utility designs.
2. Gaming Merchandise - The collaboration with the Pokémon franchise highlights how merchandise based on popular gaming franchises can create a lucrative market.
3. Streetwear - The event and game-inspired apparel also presents an opportunity for the streetwear industry to expand into new designs and styles.