Cutter introduces consumers to its Poison Ivy Wipes to help outdoorsy adventurers avoid the itchy rash that comes from exposure to the poisonous plant. Whether you are in the backyard, camping, gardening, or outdoors, Cutter wants to help alleviate the pain of skin irritation from poison ivy, oak, or sumac.
The brand launched its Poison Ivy Wipes as well as a Poison Ivy Spray Itch Relief to use after suspected exposure. The products are dermatologist-tested and clinically proven to remove the harmful poisonous plant oils that cause uncontrollable itchiness. The wipes are easy to bring along in a backpack or a pocket. For maximum protection, the spray boasts maximum strength formula that works instantly and offers a contactless option.
Poison Removal Wipes
Cutter Launches Poison Ivy Wipes for Instant Relief from Infection
Trend Themes
1. Poison Removal Solutions - The development of more effective and convenient methods for treating poison ivy, oak, or sumac exposure presents an opportunity to disrupt the market.
2. Dermatologist-tested Products - The demand for dermatologist-tested products increases as consumers are becoming more aware of the potential risks and want to use safe and effective products, which presents an opportunity to disrupt the market.
3. Contactless Applications - The trend towards contactless applications during the pandemic can help drive demand for contactless poison ivy relief products, which presents an opportunity to disrupt the market.
Industry Implications
1. Outdoor Recreation Industry - The outdoor recreation industry could benefit from offering poison removal products, such as wipes and sprays, to better serve their customers and differentiate themselves in the market.
2. Health and Wellness Industry - The health and wellness industry could incorporate poison removal products into their portfolios as a natural extension of their offerings and to meet the growing demand for safe and effective dermatologist-tested products.
3. Personal Care Industry - The personal care industry could develop poison ivy relief products to cater to the growing demand for contactless applications that offer quick and easy relief from skin irritation and itchiness.