Tandoor Chef recently launched two new toaster oven-friendly Pocket Sandwiches inspired by Indian street food. The new Indian Railway Chicken and Chicken Tikka Masala products introduce snacks in a convenient handheld format; in the case of the Chicken Tikka Masala Pocket Sandwich, this snack has a filling that is based off of the brand's best-selling Chicken Tikka Masala entrée.
The frozen, microwave-friendly snack products make it easy for consumers to enjoy a taste of authentic Indian cuisine without the hassle of preparing a dish from scratch.
Across the food and beverage industry, a number of Indian-inspired products are now appearing in North America, driven by a growing consumer desire for exotic globally inspired flavors, experimentation and a hint of spiciness.
Indian Cuisine Toaster Snacks
Tandoor Chef's Pocket Sandwiches Take Inspiration from Street Food
Trend Themes
1. Indian-inspired Snacks - The growing demand for globally-inspired flavors and convenience presents opportunities for brands to offer more Indian-inspired snack products.
2. Convenient Hand-held Snacks - The rise in frozen, microwave-friendly snack products presents an opportunity for brands to create more convenient hand-held snacks for consumers.
3. Street Food-inspired Products - As consumers seek authentic and unconventional flavors, there is a potential market for street food-inspired products like Tandoor Chef's Pocket Sandwiches.
Industry Implications
1. Frozen Food - The convenience of frozen snacks like Tandoor Chef's Pocket Sandwiches offer opportunities for innovation and market growth in the frozen food industry.
2. Indian Cuisine - As demand for Indian cuisine continues to grow, there is room for innovation and expansion in the Indian food industry.
3. Ready-to-eat Snacks - The popularity of convenient, hand-held snacks like Tandoor Chef's Pocket Sandwiches presents opportunities for innovation and growth in the ready-to-eat snack industry.