Plus Ultra caters to a younger demographic with its natural ingredient oral care products that are not only effective and sensitive-friendly but also as gentle on teeth as they are on the earth. In the brand's Essentials Kit, users will find Moso bamboo toothbrush with soft, wave-shaped bristles and optionally, an uplifting affirmation on the handle, as well as a USA-made Natural Gel Toothpaste in a recyclable aluminum tube containing a formula made with aloe vera, bamboo extract and whitening, breath-freshening peppermint.
Plus Ultra recently launched in Walmart as part of the retailer's strategy to reach Gen Z and Millennial consumers. "Younger consumers especially, Millennials and Gen Z, are seeking new affordable, sustainable lifestyle products to become part of their everyday personal care routines, and Plus Ultra [resonates] with shoppers who care about product efficacy and the planet," says Christina Ramirez, founder of Plus Ultra.