Plus-size model Ashley Graham wrote a heartfelt essay for Lena Dunham's feminist newsletter 'Lenny Letter.' and it's moving to say the least. Many women praise the plus-size model for her body-positive stance that she takes, they see her as their role model. Yet, like many women, Graham feels that at times no matter what she does, it's never enough to satisfy people -- hence the name of her article 'Shamed If I Do, Shamed If I Don't.'
Her letter is powerful but unlike regular plus-size body-positive messages, she pushes back against people who have written uncomplimentary comments simply because they thought she lost weight. Ashley addresses these comments and the catty behavior women have towards one another and aptly states "Why waste time and energy spewing negativity? Let's worry about our own bodies."
The body-positive movement has grown leaps and bounds especially with the introduction of social media platforms like Twitter and Instagram. Companies would do well to take note of this change and look for ways to serve these body-aware women.
Anti-Body Shaming Letters
Plus-Size Model Ashley Graham Speaks Out in an Essay for 'Lenny Letter'
Trend Themes
1. Body-positive Movement - There is a growing demand for body-positive messages and representation, creating opportunities for companies to cater to the needs of body-aware women.
2. Self-acceptance Empowerment - The pushback against body shaming and the emphasis on self-acceptance opens doors for innovative products and services that empower individuals to embrace their bodies.
3. Online Feminist Newsletters - The rise of online feminist newsletters, like 'Lenny Letter,' provides a platform for influential voices to advocate body positivity and can be tapped into for collaboration and marketing opportunities.
Industry Implications
1. Fashion Industry - The fashion industry has the potential to embrace diversity and promote body positivity through inclusive sizing, diverse marketing campaigns, and collaborations with body-positive advocates.
2. Beauty Industry - Beauty brands can capitalize on this trend by promoting products focused on self-love, confidence, and skincare for all body types and sizes.
3. Social Media Industry - Social media platforms can foster body-positive communities, promote inclusivity, and provide opportunities for brands to engage and collaborate with body-aware individuals.