Below 60° introduces consumers to a redefined experience of home fragrance with starter kits that contain a plug-in diffuser and fragrance refill cartridges that are easily swapped out. The starter kit shares three of the brand's signature, personality-packed fragrances: Mint Disco on Ice, If Citrus Were a Feeling and Vanilla Buys a Timeshare in Paradise with exotic, tropical notes of pineapple, coconut and vanilla.
Hilary Duff is a chief brand director for Below 60° and as a mother and dog owner, she knows the struggles that many households have with wanting cleanly scented rooms but not wanting to risk lighting a candle with young ones and pets around. This plug-in fragrance diffuser offers a simple alternative and subscribing to Below 60° offers a constant supply of fresh-smelling scents for the home.
Compact Plug-In Diffusers
Below Sixty's Refined Diffuser Reimagines Home Fragrance
Trend Themes
1. Redefined Home Fragrance Experience - Below 60° introduces consumers to a redefined experience of home fragrance.
2. Plug-in Diffuser Convenience - Starter kits contain a plug-in diffuser and easily swapped fragrance refill cartridges.
3. Subscription-based Scent Supply - Subscribing to Below 60° offers a constant supply of fresh-smelling scents for the home.
Industry Implications
1. Home Fragrance - Below 60° is disrupting the home fragrance industry with their redefined experience.
2. Consumer Goods - The plug-in diffuser convenience is disrupting the consumer goods industry by offering a simple alternative to traditional fragrance products.
3. Subscription Services - Below 60° is tapping into the subscription services industry by offering a constant supply of fresh-smelling scents for the home.