In an effort to raise awareness about the plight of gorillas, an organization called ‘bananas’ launched a fictional product called ‘Gorilla Milk.’ While the idea may sound unusual, the provocative campaign quickly caught the eye of many consumers.
The Gorilla Milk campaign involved a fictional dairy product made from the milk of primates. The idea behind the campaign was to show consumers that "just because you can milk a gorilla, doesn’t mean you should." In other worlds, though animals can provide us with resources, we have a larger responsibility to look for sources of food that do not harm the planet and living creatures.
The eye-catching campaign not only helped to highlight the plight of gorillas, but it also brought attention to harmful environmental practices such as habitat destruction, the loss of biodiversity and pesticide use.
Fictional Gorilla Milks
The Plight of Gorillas is Addressed in Bananas' Promotional Campaign
Trend Themes
1. Ethical Sourcing - The fake Gorilla Milk product trend promotes ethical sourcing by reminding consumers of their responsibility to choices that minimize harm to living creatures.
2. Environmental Awareness - Using sustainable and environmentally-friendly practices is a trend that businesses can capitalize on in response to the Gorilla Milk campaign.
3. Viral Marketing - Creating a provocative marketing campaign can help businesses increase brand awareness and engagement, as proven successful by the Gorilla Milk campaign.
Industry Implications
1. Food and Beverage - The Gorilla Milk campaign is particularly relevant to the food and beverage industry as it promotes sustainable and ethical sourcing of ingredients.
2. Advertising and Marketing - The success of the Gorilla Milk campaign highlights the potential for businesses in the advertising and marketing industry to create viral campaigns that promote awareness around social and environmental issues.
3. Conservation and Environmental Organizations - The Gorilla Milk campaign provides inspiration and ideas to organizations in the conservation and environmental sector to create provocative campaigns that raise awareness on environmental and social issues.