King, producers of online games included the iconic 'Candy Crush,' recently announced a new partnership with the World Health Organization (WHO) to launch the #PlayTogetherApart campaign. This new initiative encourages physical distancing without isolating from friends and loved ones.
As part of the #PlayTogetherApart campaign, King is also releasing free, unlimited lives worldwide across its portfolio of games for one week. The feature will available to players to unlock daily from now until April 5 in the following games: Candy Crush Saga, Candy Crush Soda Saga, Candy Crush Jelly Saga, Candy Crush Friends Saga, Farm Heroes Saga, Bubble Witch 3 Saga, and Pet Rescue Saga. Branded efforts that encourage public safety while delivering benefits to consumers will increase customer loyalty and brand awareness.
Video Game-Branded Distancing Campaigns
King & WHO Launched the #PlayApartTogether Campaign
Trend Themes
1. Video Game-branded Distancing Campaigns - Creating video game-branded campaigns that promote physical distancing while maintaining social connections.
2. Free Unlimited Lives Feature - Offering free, unlimited lives as a limited-time feature in online games to engage and retain players during uncertain times.
3. Partnerships with Organizations - Forming partnerships with reputable organizations like the World Health Organization to promote health and safety through gaming experiences.
Industry Implications
1. Gaming - The gaming industry can leverage video game-branded campaigns to promote public safety and strengthen customer loyalty.
2. Marketing/advertising - Marketing and advertising professionals can explore the potential of offering limited-time features to engage consumers and increase brand visibility.
3. Health and Wellness - Health and wellness industries can collaborate with gaming companies to create campaigns that positively influence public health behaviors and raise awareness on important issues.