Botter recently joined the fight against plastic with its innovative Spring/Summer 2019 Collection, which features plastic waste fashion. Debuting at Berlin Fashion Week, this collection includes pieces that utilize pool inflatables, fluorescent fishing nets and the logo of a multinational oil company.
The inspiration for the plastic waste fashion pieces came from Botter's founder's Caribbean roots while also drawing on the destruction of the region by global consumption and oil exploration. To accomplish this, Botter accessorized its streetwear garments with colorful scraps of plastics and pieces of clothing that resemble oil slicks.
This juxtaposition of luxury fashion and cheap materials was created as a metaphor for washed-up waste on Caribbean beaches. According to Botter co-founder Rushemy Botter, "We were very intrigued by the lotto houses which you see on every corner of the street in the Dominican Republic and Curaçao."
Plastic Waste Fashion Collections
Botter's Line of Plastic Waste Fashion Fights the Plastic Crisis
Trend Themes
1. Plastic Waste Fashion - Creating fashion collections that repurpose plastic waste presents a disruptive innovation opportunity to address the plastic crisis.
2. Sustainable Streetwear - Designing streetwear garments that incorporate recycled materials and highlight environmental issues offers a disruptive innovation opportunity within the fashion industry.
3. Upcycled Fashion Accessories - Exploring the use of upcycled plastics and unconventional materials for fashion accessories presents a disruptive innovation opportunity for sustainable and unique designs.
Industry Implications
1. Fashion - The fashion industry can embrace plastic waste fashion and adopt sustainable practices for designing and manufacturing clothing.
2. Sustainable Fashion - The growing market for sustainable fashion provides an opportunity for brands to incorporate plastic waste fashion and cater to environmentally-conscious consumers.
3. Recycling and Waste Management - The recycling and waste management industry can collaborate with fashion designers to develop innovative solutions for repurposing plastic waste into fashionable products.