At the Consumer Electronics Show 2020, Colgate shared the Plaqless Pro smart electric toothbrush with optic sensor technology to detect and remove biofilm buildup in the mouth while brushing. The next-gen oral care tool is designed to provide real-time feedback on just how clean the teeth really are, helping individuals to improve their brushing technique and become aware of areas that they may be regularly missing.
Colgate's Plaqless Pro toothbrush is set to be the first commercially available electric toothbrush that is capable of detecting biofilm buildup and offer coaching to enhance the brushing experience.
According to Dr. Maria Ryan, Colgate's Chief Dental Officer, "In the dentist's office, we're beginning to see a shift toward precision oral care that tailors treatment to each patient's specific needs. The Colgate Plaqless Pro smart electric toothbrush is inspired by that shift, and improves brushing efficacy by accounting for an individual's brushing technique and the biofilm buildup in their mouth."
Coaching Electric Toothbrushes
Colgate's Plaqless Pro Shares the Cleanliness of Teeth in Real-Time
Trend Themes
1. Real-time Feedback for Oral Care - Colgate's Plaqless Pro toothbrush provides real-time feedback to improve brushing technique and detect biofilm buildup.
2. Precision Oral Care - The shift towards precision oral care creates opportunities for innovative products like the Plaqless Pro toothbrush.
3. Personalized Treatment in Dentistry - The Plaqless Pro toothbrush reflects the trend of tailoring oral care to specific patient needs.
Industry Implications
1. Oral Care - The Plaqless Pro toothbrush disrupts the oral care industry by introducing real-time feedback and detection of biofilm buildup.
2. Consumer Electronics - The integration of optic sensor technology in the Plaqless Pro toothbrush showcases advances in consumer electronics for oral care.
3. Dentistry - Precision oral care tools like the Plaqless Pro toothbrush contribute to the evolution of personalized treatment in the field of dentistry.