Buxton Natural Mineral Water's PLANT+WATER by Buxton is a new plant polyphenol-infused spring water product that's said to be gently uplifting. The plant polyphenols are extracted from green coffee beans and are joined by other additions like magnesium, plus natural fruit and herb flavors to form refreshing varieties like Lemon, Lime & Sage, Pomegranate & Basil and Blood Orange & Rosemary.
After researching the increasing interest in plant-based diets, the brand identified a convenient way to deliver hydration along with the benefits of magnesium and plants.
By the end of 2021, Buxton has committed to having all of its bottles made from 100% recycled PET and the new PLANT+ WATER by Buxton is set to be introduced in recyclable packaging made from 51% recycled PET.
Micronutrient-Infused Water Drinks
PLANT+WATER by Buxton is Enriched with Plant Polyphenols
Trend Themes
1. Plant-based Diets - Introducing plant polyphenol-infused water drinks provides a convenient way for individuals following plant-based diets to hydrate while gaining additional nutritional benefits.
2. Functional Water - The infusion of plant polyphenols and other nutrients in water creates a new category of functional beverages that offer targeted health benefits.
3. Sustainable Packaging - The commitment to using recycled PET for packaging highlights the growing trend towards sustainable practices in the beverage industry.
Industry Implications
1. Beverage - The introduction of plant polyphenol-infused water drinks disrupts the traditional beverage industry, offering a healthier and more nutrient-rich alternative to conventional bottled waters.
2. Health and Wellness - The functional properties of PLANT+WATER cater to the increasingly health-conscious consumers, providing a refreshing way to incorporate essential nutrients into their daily routines.
3. Sustainable Packaging - The focus on using recycled PET for packaging presents an opportunity to disrupt the packaging industry by encouraging more sustainable practices throughout the supply chain.