PlantPure is a vegan company that was started by Nelson Campbell, the son of T. Colin Campbell, who authored The China Study, which examines the link between chronic illnesses and the consumption of animal products. As such, PlantPure produces only whole food, plant-based meals that are low in salt and sweeteners and contain no added oil.
Some of the frozen meals available through PlantPure include globally inspired dishes like New England Chowder and Thai Drunken Veggies, as well as others that reimagine classic dishes like Spaghetti & Italian Veggie Balls and Buffalo Mac & "Cheeze."
As PlantPure notes that a "vegan diet, and more specifically a whole-food, plant-based (WFPB) diet, is the most effective way to achieve and maintain optimal health," its meals offer a convenient way to nourish one's body without any animal products or by-products whatsoever.
Plant-Based Frozen Meals
PlantPure's Meal Kits are in Line with Findings from The China Study
Trend Themes
1. Plant-based Food - Disruptive innovation opportunity: Develop innovative plant-based frozen meals that cater to the growing demand for vegan and whole-food, plant-based diets.
2. Healthy Convenience - Disruptive innovation opportunity: Create convenient, ready-to-eat frozen meals that are not only plant-based but also low in salt, sweeteners, and added oil, meeting the demand for healthier options.
3. Global-inspired Flavors - Disruptive innovation opportunity: Introduce frozen meal options with globally inspired flavors, such as New England Chowder and Thai Drunken Veggies, to cater to consumers seeking diverse and exciting plant-based meal options.
Industry Implications
1. Plant-based Food Industry - Disruptive innovation opportunity: Explore the production and distribution of plant-based frozen meals, capitalizing on the growing market of consumers seeking healthier, plant-based meal options.
2. Health Food Industry - Disruptive innovation opportunity: Develop and market frozen meals that align with the health-conscious trend by offering low-salt, low-sweeteners, and no-added-oil options, addressing the demand for convenient yet healthy food choices.
3. Frozen Food Industry - Disruptive innovation opportunity: Expand the offerings in the frozen food industry by introducing innovative plant-based frozen meals, tapping into the increasing consumer demand for plant-based alternatives.