LOEWE introduces a new collection full of plant-based home scents for the upcoming season for a rustic and earthy feel in a domestic space. Creative Director, Jonathan Anderson states that "passionate for gardens, for plants and their unique smells, when I joined LOEWE I already had in mind to create candles and add an olfactory dimension [...] I am happy to introduce this new line of home fragrances and potted candles based on the raw essences of a vegetable garden."
There are eleven scents that come in the form of rattan diffusers, candles, home fragrances, and wax candleholders. It is held in beautiful ceramics. The home scents include juniper berry, ivy, oregano, tomato leaves, cypress balls, honeysuckle, beetroot, and more.
Plant-Based Home Scents
LOEWE's New Collection of Plant Fragrances Fills Ones Home
Trend Themes
1. Plant-based Home Scents - LOEWE's new collection of plant-based home scents taps into the growing trend of eco-friendly and sustainable products for household use.
2. Rustic Interior Design - The trend towards using natural scents in the home reflects a larger shift towards rustic and minimalist interior design styles that emphasize simplicity and earthy tones.
3. Sensory Experience Marketing - LOEWE's plant-based home scents collection reflects the growing importance of sensory marketing, particularly in the luxury goods market, where creating a unique sensory experience can differentiate a brand from its competitors.
Industry Implications
1. Home Fragrance Industry - The plant-based home scents collection from LOEWE illustrates a broader trend in the home fragrance industry towards environmentally friendly and all-natural scents and packaging.
2. Luxury Brands Industry - As a leader in the luxury goods industry, LOEWE's new collection of plant-based home scents is indicative of a larger trend among luxury brands to embrace eco-friendly and sustainable practices.
3. Ceramics Industry - LOEWE's plant-based home scents are held in beautiful ceramics, highlighting a growing trend towards artisanal, handmade pottery and ceramics as consumers place greater value on unique, handmade items.