As more consumers opt to fall a plant-based lifestyle, President's Choice is helping Canadians access affordable and delicious vegan options. According to a recent President’s Choice® survey, almost half (49%) of Canadians are interested in trying out plant-based alternatives, however, 48% identify taste as the main reason they haven’t yet taken the plunge.
To help motivate more consumers to try plant-based foods, President's Choice expanded its portfolio of sustainable plant-based foods that will "delight every food lover at the table." Some of the new products include the PC® Plant Based Cultured Oat Yogurt Alternative, the PC® Plant Based Beefless Ground, the PC® Plant Based Ranch Dressing, and the PC® Plant Based Sweet Italian Sausage. Consumers can find the full lineup at retailers nationwide.
Private Label Vegan Offerings
The PC Plant-Based Fall 2021 Line Up Was Just Released
Trend Themes
1. Increased Demand for Plant-based Foods - President's Choice has expanded their plant-based food portfolio in response to increasing consumer interest in vegan options.
2. Improved Taste and Quality of Vegan Products - President's Choice is addressing the taste concerns of consumers with their new sustainable and delicious offerings.
3. Private Label Vegan Offerings - President's Choice is providing affordable and accessible vegan options through their private label products.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can capitalize on the growing demand for plant-based products by developing or expanding their own vegan product lines.
2. Retail - Retailers can benefit from offering private label vegan options to meet the needs of conscious consumers who are increasingly seeking plant-based products.
3. Agriculture - The agriculture industry can explore new opportunities to develop plant-based protein sources to meet the demand for sustainable and high-quality vegan products.