The Beyond Meat Plant-Based Crumbles are slated to be reintroduced onto the market in the US with a new and improved recipe that focuses on taste and texture, but also health benefits.
The products will make their way to retailers this summer and can be prepared from frozen in minutes as the perfect way to add in plant-based protein in a meat-like manner. The products have all received third-party certifications from the American Heart Association's Heart-Check Food Certification Program as well as the American Diabetes Association's Better Choices for Life Program. This will help to position the products as a healthy addition to a consumer's diet as an alternative to conventional meat.
Founder and CEO Ethan Brown commented on the Beyond Meat Plant-Based Crumbles saying, "We continue to innovate across our product lines to deliver delicious taste and health benefits alike. For consumers who love the taste and versatility of beef but want to reduce saturated fat and cholesterol in their diet, Beyond Crumbles offer a convenient, healthy protein for the center of the plate."
Heart-Healthy Plant-Based Meats
Beyond Meat Plant-Based Crumbles Have an Improved New Recipe
Trend Themes
1. Improved Plant-based Recipes - Exploring new recipes to enhance the taste and texture of plant-based products, catering to a health-conscious consumer base.
2. Certified Health Benefits - Emphasizing third-party health certifications to position products as a nutritionally superior choice for consumers seeking healthier alternatives.
3. Convenient Plant-based Protein - Creating products that offer quick preparation from frozen and mimic the taste and versatility of conventional meat, meeting the demands of busy consumers.
Industry Implications
1. Plant-based Food - Innovating plant-based food options to capitalize on the growing trend towards healthier and sustainable eating habits.
2. Health and Wellness - Leveraging third-party health certifications to differentiate products in the health and wellness industry and attract health-conscious consumers.
3. Frozen Food - Introducing plant-based frozen products that offer convenience and mimic the characteristics of traditional meat products, catering to busy consumers seeking quick and healthy meal solutions.