Mother Raw, a Toronto-based start-up, is expanding into a new category with the launch of its newest range of plant-powered dips and quesos. There are five dips (Spinach, Roasted Garlic, Everything Bagel, French Onion, and Ranch) and three quesos (Original, Spicy and Nacho) which are packaged in 100% recyclable jars. As the brand describes, these plant-based products "appeal to the massively expanding segment of plant-based food seekers and even consumers avoiding dairy, nut, gluten, soy, canola and refined sugar." Thanks to these key features, the brand recognizes that these products have broad appeal beyond just those who are vegan.
The brand's Original Queso is made from simple ingredients like virgin olive oil, unfiltered apple cider vinegar, minced garlic and onion, tomatoes, green banana flour, chia seeds and spices.
Free-From Plant-Powered Dips
Mother Raw's Dips are Made Without Dairy, Nuts, Gluten, Soy & More
Trend Themes
1. Free-from Plant-based Products - There is an opportunity to create a line of free-from plant-based products that cater to the expanding segment of consumers avoiding certain ingredients.
2. Sustainable Packaging Solutions - There is an opportunity to develop 100% recyclable packaging solutions to meet the growing demand for sustainable and environmentally-friendly products.
3. Simple Ingredients - There is an opportunity to create products with simple, recognizable ingredients that cater to health-conscious consumers.
Industry Implications
1. Food and Beverage - There is an opportunity for food and beverage companies to create plant-based products that cater to the expanding segment of consumers who are looking for products that are free-from certain ingredients.
2. Packaging - There is an opportunity for packaging companies to develop and offer sustainable and environmentally-friendly packaging solutions to meet the growing demand for such products.
3. Health and Wellness - There is an opportunity for health and wellness companies to create products with simple ingredients that cater to health-conscious consumers.