Retail label Urban Outfitters recently unveiled its latest Plant Museum collection full of graphic tees that highlight a garden visual theme. This drop is designed for those who love plants -- it is designed by Thomas Welch and Mike Cherman from Chinatown Market. The range highlights a strong botanical theme through its imagery, which is created in a playful way.
There are five tees in total, all of which are comprised of lightweight elements adorned with cartoon-like florals, cacti, text, and a plant museum. Some of the playful quotes that adorn the tees include "My Plants Only Listen to Jazz" and "Don't Be a Prick." The capsule's lookbook takes place in a greenhouse, which directly correlates to the botanical concept it embodies. The range is now available to shop, with plans to expand out with home accessories and lounge apparel.
Garden-Themed Graphic Shirts
Urban Outfitter's Plant Museum Capsule is Crafted for Plant Lovers
Trend Themes
1. Plant Themed Apparel - There is an opportunity to create more plant and nature inspired clothing for those who love being around plants.
2. Cartoon and Graphic Prints for Clothing - There is an opportunity to create more cartoon and graphic prints of different subjects aside from plants to appeal to a wider audience.
3. Green Living Fashion - There is an opportunity to create apparel and accessories that align with eco-friendly and sustainable lifestyles.
Industry Implications
1. Fashion Industry - The fashion industry can use these garden-themed graphic shirts as inspiration to create more apparel pieces that feature elements of nature.
2. Home Decor Industry - The home decor industry can expand this concept and create plant and nature-themed home accessories like beddings, pillowcases, and curtains.
3. Eco-friendly Industry - The eco-friendly industry can partner with fashion labels to create sustainable clothing using sustainable materials and lower the carbon footprint of fashion.