Beyond Meat and KFC China partnered to create a plant-based wrap version of the chain's famous beef wrap. The all-new Plant-Based Spicy Beef Wrap is made with vegan Beyond Meat, lettuce, tomato salad and mayonnaise, all of which is wrapped in a pentagonal-shaped wrap. Free from cholesterol and packed with more than 12 grams of plant-based protein, the plant-based wrap is said to share "the succulent mouthfeel and delicious flavor similar to that of beef that fans have come to expect."
The Plant-Based Spicy Beef Wrap has been introduced to thousands of KFC China locations, appealing to consumers who are looking to get more sources of plant-based protein into their diet. The first plant-based meat version of the Spicy Beef Wrap has the potential to appeal to a wide range of people, whether or not they eat meat, thanks to its nutritional and environmental qualities.
Spicy Plant-Based Wraps
Beyond Meat & KFC China are Offering a New Version of the Beef Wrap
Trend Themes
1. Plant-based Meat - More food chains are collaborating with plant-based meat industries to promote their vegan menus.
2. Sustainability - Increasing awareness among consumers on sustainability issues creates innovative products that can meet their demands.
3. Health-conscious Consumer - There is a prevalence of plant-based diets and products as more people aspire to lead a healthier lifestyle.
Industry Implications
1. Food Service - Collaborating with plant-based meat industries can help food chains diversify their menus and attract customers looking for vegan options.
2. Food Production - Producing vegan products that are innovative, sustainable and provide health benefits will increase the chance of winning over health-conscious consumers.
3. Fast Food - Embracing plant-based meat alternatives in fast food menus can create a competitive advantage for food chains by drawing in a broader range of health-conscious customers.