At Natural Products Expo East, Waku Plant-Based Tonic showed off a fresh new look to better show off its many functional benefits. The bottled beverages are made with 20 herbs and flowers, which are packed with anti-inflammatory, digestive and analgesic properties to support overall well-being.
The low-calorie, vegan and caffeine-free products are available in varieties like Lemon Mint, Passion Fruit, Ginger Lemongrass and the Unsweetened Floral Blend. The newest addition to the brand's portfolio is the 10-calorie, unsweetened Raspberry Rose, which has a refreshingly sweet and floral flavor of its own. Some of the potent super herbs that can be found in these functional beverages include white and black basil, chamomile, spearmint, starflower, fennel, sweet oregano and more.
Waku invites people to try its "plant-based tonic for a week and feel how it improves your digestive health."
Plant-Based Digestive Tonics
Waku Plant-Based Tonics Have Anti-Inflammatory & Digestive Benefits
Trend Themes
1. Plant-based Digestive Tonics - As consumers seek more natural and functional beverage options, there is a disruptive innovation opportunity in developing plant-based digestive tonics with unique and interesting flavors.
2. Functional Beverages - With growing demand for functional beverages that offer various health benefits, there is an opportunity to innovate and offer new and unique flavor combinations while incorporating different plant-based ingredients.
3. Herbal Supplements - As consumers continue to prioritize natural wellness and herbal remedies, there is a potential opportunity to develop new herbal supplements or tonics that target specific health needs or concerns.
Industry Implications
1. Natural Products - Companies in the natural products industry can explore innovation in plant-based tonics or supplements to expand their offerings and appeal to health-conscious consumers.
2. Beverage Industry - Incorporating plant-based ingredients and unique flavor combinations into functional beverages can provide a disruptive innovation opportunity for beverage companies to appeal to health-conscious consumers with different taste preferences.
3. Nutraceuticals - Formulating plant-based tonics and supplements with specific functional health benefits can be a potential disruptive innovation opportunity for companies in the nutraceutical industry to meet the growing demand for natural wellness products.