Pasta lovers can now savor the best features of carbonara in a convenient, plant-based format, thanks to a collaboration between REBL Eats and La Vie. This first-of-its-king collaboration from the Finnish producer of vegan ready-meals and the Fresh expert in alternative pork products uses La Vie‘s veggie lardons to deliver the authentic essence of the classic Italian recipe.
This easy-to-make meal meets the growing demand for ready-to-eat plant-based meals as consumers search for convenient, great-tasting and healthy options that suit their values and recognize their concerns.
This pork-free pasta is ready to be heated in the microwave for a few minutes, and it shares texture-packed alt-meat with spaghetti noodles and rich oat cream.
Heat-and-Eat Plant Pastas
REBL Eats and La Vie Teamed Up to Create Plant-Based Pasta Carbonara
Trend Themes
1. Plant-based Ready-meals - The collaboration between REBL Eats and La Vie highlights the trend of plant-based ready-meals that cater to the demand for convenient, healthy, and great-tasting options.
2. Alternative Protein Products - La Vie's veggie lardons showcase the trend of alternative protein products, offering meat-like texture and flavor for those seeking plant-based options.
3. Convenient Microwave Meals - The heat-and-eat pasta exemplifies the trend of convenient microwave meals, meeting the demand for quick and easy meal solutions for busy individuals.
Industry Implications
1. Plant-based Food - The collaboration between REBL Eats and La Vie aligns with the plant-based food industry, which is growing due to increased consumer interest in sustainable and animal-free options.
2. Alternative Protein - La Vie's veggie lardons contribute to the alternative protein industry by providing a plant-based alternative to traditional pork products, catering to the rising demand for meat substitutes.
3. Convenience Food - The heat-and-eat pasta taps into the convenience food industry, offering a quick and convenient meal solution for time-constrained individuals seeking tasty options without extensive preparation.