As much as people appreciate the grab-and-go convenience of individually wrapped snacks, many health-conscious consumers are looking for ultra-clean options that are so fresh they need to be refrigerated—as is the case of Phyter's plant-based food bars. These gluten-free snacks bars were developed to provide "produce in a bar" and the products can last three days outside of the fridge.
By working with plant-based ingredients, Phyter creates unusual flavor combinations like Sweet Potato + Coconut, Butternut Squash + Peanut Butter and Beet + Cocoa. True to the brand's mission, some sort of fruit or vegetable puree is always the first ingredient, followed by gluten-free oats, nut butter and seeds, plus a few other ingredients to create a solid, bar-like consistency that's fit for on-the-go snacking.
Snackable Produce Bars
Phyter's Plant-Based Food Bars Last Three Days Out of the Fridge
Trend Themes
1. Plant-based Convenience Foods - An opportunity to develop plant-based convenience foods that cater to health-conscious consumers looking for fresh, ultra-clean options that last for several days outside of the fridge.
2. Produce-based Snack Bars - An opportunity to create snack bars with unusual flavor combinations that feature fruits and vegetables as the first ingredient, providing an easy way for consumers to take their daily dose of produce.
3. Fresh Grab-and-go Options - An opportunity to create fresh grab-and-go options that are suitable for on-the-go snacking without sacrificing on taste or nutrition.
Industry Implications
1. Food and Beverage - An opportunity for the food and beverage industry to create innovative plant-based snack products that cater to health-conscious consumers.
2. Retail - An opportunity for retailers to offer a wider range of ultra-fresh, ultra-clean, plant-based snack options that can cater to the increasingly health-conscious consumer base.
3. Agriculture - An opportunity for agriculture to develop a range of specialty produce that can cater to the growing demand for ultra-fresh plant-based snack products.