Here Design worked with Deliciously Ella to refresh the blogger-created brand's plant-based food line, which inspires consumers to embrace healthy options and vibrant ingredients with gluten-free and vegan-friendly choices.
Some of the products offered in the range include superfood-packed energy balls made with minimal ingredients, muesli breakfast pots, savory pies and cakes, chili and more. With the rise of plant-based eating, many consumers are coming to recognize the same message that Deliciously Ella puts out, which is that plant-based eating is all about diversity, abundance and creativity rather than lack, deprivation and restriction.
The colorfully illustrated packaging designs aim to communicate the joy and vibrancy of plant-based foods and provides an eye-catching scheme that can be applied to everything from books and kitchenware to digital content.
Vibrant Plant-Based Food Packaging
Deliciously Ella's New Design Celebrates Healthy Ingredients
Trend Themes
1. Plant-based Eating - Disruptive innovation opportunity: Develop unique plant-based food products that appeal to a growing consumer demand for healthy, sustainable and vibrant options.
2. Minimal Ingredient Products - Disruptive innovation opportunity: Create food items with a focus on minimal ingredients, catering to health-conscious consumers looking for simple, nutritious options.
3. Colorful Packaging Design - Disruptive innovation opportunity: Design visually appealing packaging that captures the vibrancy and joy of plant-based foods, enhancing brand recognition and consumer engagement.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Explore innovative plant-based food alternatives to cater to the growing demand for healthy and sustainable eating choices.
2. Packaging - Disruptive innovation opportunity: Develop eco-friendly and visually appealing packaging solutions that align with the rising trend of plant-based and health-conscious products.
3. Health and Wellness - Disruptive innovation opportunity: Create products and services that promote minimal ingredient and plant-based eating, catering to the increasing consumer focus on personal well-being.