Food-tech startup WTH Foods is expanding into the alt-seafood category with frozen microalgae-based products enriched with Omega-3, such as 100% plant-based Crab Bites. These plant-based seafood products harness the power of microalgae to deliver the flavor and nutritional benefits that consumers expect, all with clean-label ingredients. In fact, microalgae and oil are the main ingredients in the fishless bites. These deep-fried crab-free bites are made without additional sugar and they boast zero cholesterol and trans fat.
Alongside its plant-based Crab Bites, the company has plans to launch its plant-based tuna in Europe and South East Asia.
Flavorful, clean-label and nutritious options like these align with the values of today's consumers. With a focus on replicating the taste and texture of seafood, these plant-based alternatives provide a guilt-free and environmentally friendly option.
Microalgae-Based Crab Bites
WTH Foods' Plant-Based Crab Bites are Enriched with Omega-3
Trend Themes
1. Alt-seafood - The rise of alt-seafood products, such as WTH Foods' microalgae-based Crab Bites, presents disruptive innovation opportunities in the plant-based food industry by providing flavorful and nutritious options for seafood lovers who are seeking sustainable alternatives.
2. Microalgae-based Products - The use of microalgae as a key ingredient in food products, as seen in WTH Foods' Crab Bites, opens up possibilities for disruptive innovation across various industries, including food tech, agriculture, and nutrition, due to its versatility and nutritional benefits.
3. Clean-label Alternatives - The demand for clean-label, plant-based options like WTH Foods' Crab Bites creates disruptive innovation opportunities in the food industry by catering to the needs of health-conscious consumers who prioritize transparency and sustainable choices.
Industry Implications
1. Plant-based Food - The plant-based food industry can leverage the popularity of alt-seafood products, such as WTH Foods' Crab Bites, to develop new plant-based seafood alternatives that offer the taste and texture of real seafood.
2. Food Tech - The food tech industry can explore the use of microalgae as a key ingredient, as demonstrated by WTH Foods' Crab Bites, to create innovative and sustainable food products with enhanced nutritional profiles and clean-label ingredients.
3. Sustainable Agriculture - The sustainable agriculture industry can incorporate the cultivation of microalgae, like the one used in WTH Foods' Crab Bites, to produce a renewable and nutrient-rich source of ingredients for various food products, contributing to a more sustainable and environmentally friendly food system.