Justin's is known for making a variety of nut snacks and creamy nut butters and now it is venturing into the creation of refrigerated plant-based bars featuring almond butter. The gluten-free and dairy-free protein bars are made to be "deliciously chilled" and are being introduced in flavors like plain Almond Butter, Honey Almond Butter and Chocolate Chip Almond Butter. Each of these conveniently packaged chilled bars provides nine to 10 grams of plant-powered protein.
The brand is passionate about using high-quality, locally sourced natural ingredients and Justin's target consumers share similar values. Rather than purchasing shelf-stable protein bars that may contain preservatives and unnatural ingredients, health-conscious consumers are looking for freshness-focused products with clean, preservative-free recipes in the chilled section of stores.
Refrigerated Plant Protein Bars
Justin's Plant-Based Bars are Made to Be "Deliciously Chilled"
Trend Themes
1. Refrigerated Plant-based Bars - Opportunity for creating fresh, chilled plant-based bars with high-quality and locally sourced natural ingredients to cater to health-conscious consumers.
2. Gluten-free and Dairy-free Protein Bars - Opportunity to develop a range of protein bars that are free from gluten and dairy, meeting the needs of consumers with specific dietary restrictions.
3. Clean and Preservative-free Recipes - Opportunity to innovate and offer protein bars with clean and preservative-free recipes, appealing to consumers who prioritize freshness and natural ingredients.
Industry Implications
1. Health Food Industry - Opportunity for health food manufacturers or companies to tap into the growing demand for fresh and healthy plant-based protein bars.
2. Dairy-free Food Industry - Opportunity for companies specializing in dairy-free products to expand their offerings by entering the plant-based protein bar market.
3. Gluten-free Food Industry - Opportunity for gluten-free food brands to diversify their product range and cater to consumers seeking gluten-free protein bars.