Phyter Food's produce-forward, dessert-like refrigerated plant-based bars are available in fun flavors like Cocoa Brownie and Peanut Butter Cookie, making it easier for people to eat their fruits and veggies. Made with fresh produce and easy-to-understand ingredients, the bars offer an alternative to having to prepare vegetables with appliances. Easy to grab from the fridge, the bars help to keep healthy snacking simple.
Fruits and vegetables are the first ingredients that go into making the nourishing 100% plant-powered bars, yet they boast indulgent flavors. Unlike many products with a cinnamon apple flavor, the brand's bar boasts a kale apple mix puree as the first ingredient. The bar also contains nutrient-dense ingredients like almond butter, raisins, sunflower seeds, coconut sugar and a mix of brown rice, white rice and tapioca flours.
Decadent Plant-Based Bars
Phyter Food Makes Dessert-Like Refrigerated Plant-Based Bars
Trend Themes
1. Plant-based Convenience Foods - The rise in decadent plant-based bars signals a trend towards convenient, healthy snacking options.
2. Produce-forward Products - Phyter Food's use of fresh produce in their bars highlights a trend towards creating plant-based products that showcase fruits and vegetables as the main ingredient.
3. Indulgent Health Foods - The combination of nutrient-dense ingredients and dessert-like flavors in Phyter Food's bars points towards a trend in creating healthy snacks that still feel indulgent and satisfying.
Industry Implications
1. Plant-based Food Products - Companies that specialize in creating plant-based snacks and convenience foods could explore the innovative use of fresh produce to create more indulgent, healthy options like refrigerated bars.
2. Health Food Industry - As consumers increasingly look for healthy, convenient snack options, there is an opportunity for the health food industry to create new and innovative products that meet these needs.
3. Convenience Store Industry - With the rise of healthier snacking options, convenience stores could benefit from offering a wider range of plant-based, refrigerated snack bars to cater to health-conscious consumers.