The cosmetics brand 'Plant Apothecary' chooses to associate its products with feelings rather than scents.
Rather than naming its products after the scents associated with them, Plant Apothecary instead names them after the feelings associated with certain scents in aromatherapy. With names like 'Wake Up, Get Happy, Calm Down and Get It On,' the products are nothing if not attention-grabbing. The bath and body cosmetics include washes, hard soaps, body oils, face masks and spot treatments for acne -- all of which are organic or have organic ingredients.
With ingredients like basil, activated charcoal, rice, ginger, sea buckthorn, lavender and more -- this collection of natural products will likely be popular among health-conscious consumers.
Apothecary-Inspired Cosmetics
'Plant Apothecary' Offers a Range of Organic Bath and Body Products
Trend Themes
1. Feelings-based Product Naming - By naming products after feelings instead of scents, there is an opportunity for brands to create a unique and memorable experience for consumers.
2. Organic Bath and Body Cosmetics - The rising demand for organic and natural products presents an opportunity for the cosmetics industry to develop innovative offerings in the bath and body category.
3. Aromatherapy-inspired Products - Creating products inspired by aromatherapy can cater to consumers seeking holistic wellness and relaxation experiences.
Industry Implications
1. Cosmetics - The cosmetics industry can explore the use of feelings-based product naming and incorporate organic and natural ingredients to cater to health-conscious consumers.
2. Wellness - The wellness industry can leverage the trend of aromatherapy-inspired products to develop new offerings that promote relaxation and holistic well-being.
3. Natural Products - The natural products industry can capitalize on the demand for organic bath and body cosmetics by introducing innovative products with unique ingredient combinations.