With the launch of 'Planet Zero,' Nissan hopes to revamp and reinterpret the popular depiction of cars as the gas-guzzling, eco-unfriendly machinations they used to be. Instead, the automotive company hopes to promote the emerging value of electric cars through an interactive video game.
Aimed at adolescents and teenagers on the verge of buying their first cars, Planet Zero throws players into the oil-soaked boots of Plug, an anthropomorphic electric socket. Participants guide Plug around the planet, all the while solving energy-related issues. Jumping across melting ice caps and generating wind power are among the mascots greatest challenges, relaying the urgency of climate change to the young audience. In a nutshell, Planet Zero foresees a world unchained from petrol dependence and simultaneously explains the challenges that mire the path there. Though the interactive game understandably directs us toward Nissan products, it focuses on global issues rather than market ones.
Friendly Car Ecovertising
Nissan Establishes Itself as an Eco-Conscious Brand with Planet Zero
Trend Themes
1. Promoting Electric Cars - Nissan is using an interactive video game to promote the emerging value of electric cars, targeting adolescents and teenagers.
2. Addressing Climate Change - Through the game 'Planet Zero,' Nissan is educating young audiences about the urgency of climate change and the challenges of transitioning to a world unchained from petrol dependence.
3. Revamping Car Advertising - Nissan is reinterpreting the popular depiction of cars as gas-guzzling and eco-unfriendly by promoting electric cars as a more environmentally friendly option.
Industry Implications
1. Automotive - The automotive industry has the opportunity to capitalize on the promotion and popularity of electric cars as a more environmentally friendly alternative to traditional gas-powered vehicles.
2. Gaming - The gaming industry can benefit from creating interactive educational games like 'Planet Zero' that raise awareness about global issues like climate change.
3. Advertising - The advertising industry can learn from Nissan's approach of revamping car advertising to focus on highlighting the eco-friendliness of electric cars rather than market-driven messaging.