The Morrisons Planet Friendly Eggs are a first of its kind product for the UK market that will offer shoppers with a carbon-neutral option when picking up eggs. The eggs are sourced from hens fed a soy-free diet of insects, which are fed using food waste sourced from the brand's bakery, fruit and vegetable departments. This feeding scheme takes a circular approach to reduce the carbon impact of the eggs and is powered by Better Origin technology.
Head of Agriculture at Morrisons Sophie Throup spoke on the Morrisons Planet Friendly Eggs saying, "This is our first carbon neutral product and there will be many more to come. It’s all part of our drive to be directly supplied only by zero-emission British farms by 2030. We know our customers consider the environmental impact of the food they eat and want affordable zero-emission produce."
Sustainable Carbon-Neutral Eggs
Morrisons Planet Friendly Eggs Feature a Circular Waste Scheme
Trend Themes
1. Circular Waste Scheme - Businesses can adopt a circular waste scheme to reduce their carbon impact and create sustainable products.
2. Carbon-neutral Production - Brands can create carbon-neutral products by integrating environmentally-friendly production processes.
3. Sustainable Animal Feed - Adopting sustainable animal feed options, such as insect-based diets, can help brands reduce their carbon footprint and offer environmentally-friendly products.
Industry Implications
1. Food Retail - Food retailers can adopt sustainable and carbon-neutral production processes to cater to customers who want to buy eco-friendly products like Morrisons Planet Friendly Eggs.
2. Agriculture - Agricultural businesses can adopt circular waste schemes and environmentally-friendly production processes to reduce their carbon impact and produce sustainable products like Morrisons Planet Friendly Eggs.
3. Animal Feed Production - Producers of animal feed can create and market innovative and sustainable options such as insect-based feed to cater to customers who prefer eco-friendly animal products like Morrisons Planet Friendly Eggs.