After making it to the Guinness Book of World Records for its world's largest banner ad, Sorough Real Estate is now busy with its campaign to collect 1 million faces to place on that same poster.
Sorough Faces Campaign will donate US$1 to the UAE Red Crescent for every photo collected. Once the collection of 1 million faces is complete, Sorough can make a total donation of US$ 1 million to the repair and reconstruction of the homes of the underprivileged in the UAE.
To gather the 1 million photos, Sorouh has launched www.sorouhfaces.com where anyone can upload their pictures at no cost.
You on the World's Biggest Poster
1 Million Faces Campaign
Trend Themes
1. Crowdsourcing - Disruptive innovation opportunity: Develop a platform that allows businesses to crowdsource user-generated content for various campaigns.
2. Social Impact Marketing - Disruptive innovation opportunity: Create a marketing strategy that aligns a company's brand with a charitable cause in order to generate positive social impact.
3. Record-breaking Advertising - Disruptive innovation opportunity: Explore unique and creative ways to break world records as a means of gaining publicity and attracting attention to a brand or campaign.
Industry Implications
1. Real Estate - Disruptive innovation opportunity: Implement technology-driven solutions in the real estate industry, such as virtual tours and augmented reality experiences.
2. Nonprofit - Disruptive innovation opportunity: Harness the power of digital platforms to increase fundraising efforts and engage with supporters in the nonprofit sector.
3. Marketing and Advertising - Disruptive innovation opportunity: Develop innovative advertising strategies that go beyond traditional methods to capture the interest and attention of consumers.