Pinterest recently introduced ‘Place Pins,’ a mapping feature that helps people to collect dream destinations and plan trips.
Pinterest is known for its incredible ability to drive online sales, but now it is branching into new territory. Pinterest CEO Ben Silbermann remarks that "Of the 1.5 million pins that are posted to Pinterest daily, roughly 750 million of them are related to things like vacations, local guides or businesses to check out."
These Place Pins are integrated with Foursquare and partner sites like TripAdvisor, Jetsetter and Atlas Obscura. Since a lot of Pinterest users access the pinboard site through mobile devices, this makes it easier to add location data when pinning. This also opens up huge possibilities for the ways travel sites can curate content on Pinterest.
Social Pinboard Maps
Pinterest's Place Pins Help to Curate Better Travel Boards
Trend Themes
1. Location-based Travel Curation - There is an opportunity for businesses to use technology, such as mapping features, to curate travel content based on location data.
2. Mobile Travel Planning - The integration of mapping features with Pinterest allows users to easily plan their travels on-the-go, creating a need for mobile-friendly travel planning services.
3. Social Media Travel Itineraries - Place Pins create opportunities for businesses in the travel industry to promote their content on social media, potentially disrupting traditional travel guidebook publishers.
Industry Implications
1. Online Travel Booking - Online travel booking sites could incorporate Pinterest's mapping feature to offer a more visually appealing and personalized travel planning experience.
2. Social Media Marketing - The introduction of Place Pins on Pinterest creates opportunities for businesses in the marketing industry to optimize their social media strategies specifically for the travel sector.
3. Mobile App Development - The integration of Foursquare with Pinterest and other travel partner sites could inspire businesses to create their own mobile travel planning apps.