In an effort to ease the anxiety-inducing process of voting in the 2016 US presidential election, an organization called 'Pizza to the Polls' has been created to ensure that no voter has to step out of line to quiet their grumbling stomach.
Pizza to the Polls is a website created by an anonymous group that is dedicated to feeding hungry voters. The site allows users to report long lines at polling stations by sending in a tweet or an Instagram photo. The organization will then have fresh pizzas delivered to the voters waiting in line and the volunteers manning the polls. The effort is purely nonpartisan and the group has even reported that it will be sending gluten and lactose-free pizza so that every voter can enjoy a tasty snack while voting for the candidate of his or her choice.
Electoral Pizza Deliveries
The 'Pizza to the Polls' Organization is Helping Feed Hungry Voters
Trend Themes
1. Food Delivery Trends - Pizza to the Polls establishes a precedent for temperature-controlled food delivery to public areas, indicating potential growth for other public area food delivery services.
2. Non-partisan Activism Trends - Pizza to the Polls demonstrates that non-partisan online activism services can have significant impact and gain swift buy-in from the public.
3. Social-media-driven Trends - The use of social media platforms such as Twitter and Instagram in Pizza to the Polls opens the door to new marketing techniques providing an instant, targeted and measurable approach.
Industry Implications
1. Political Campaign Industry - Political campaigns could use Pizza to the Polls as an inspiration to develop innovative and engaging, non-partisan initiatives to increase voter turnout and encourage civic participation.
2. Food Delivery Industry - Online food delivery platforms could expand to operate like Pizza to the Polls, delivering food in targeted public areas such as polling stations.
3. Non-profit Industry - This initiative of Pizza to the Polls shows the importance of non-profits in bringing relief during important events and underscores the possibilities of using the web to efficiently mobilize volunteers and provide donations.