This back-to-school season, Pizza Pizza is tapping into college themes like pizza, kegs and communal dining to inspire bonding and memory-making with the Pizza Pizza Dip Keg. This generously sized amount of creamy garlic dip can be won, along with a pizza party, by pledging allegiance to the "Pie Pie" Greek society—touted as "Canada's most inclusive Greek society." Rather than leaving people feeling out in the cold, hazed or empty-handed after paying high frat fees, Pizza Pizza devised a better way for people to come together over a beloved comfort food and a staple in college culture.
Launched as part of Pizza Pizza's new Get Sauced campaign, the party-starting keg serves up a generous amount of creamy dip, offering students and pizza lovers an unforgettable way to start the fall semester.
Garlic Dip Kegs
The Pizza Pizza Dip Keg Gets Parties Going with Creamy Garlic Dip
Trend Themes
1. Food-centric Social Events - Pizza Pizza's Dip Keg exemplifies the increasing popularity of food as a central element in communal and social gatherings.
2. Gourmet Comfort Food - The large, creamy garlic dip represents a shift towards gourmet versions of traditional comfort foods in the fast-food industry.
3. Branded Experiences - Get Sauced campaign highlights the growing trend of brands creating unique experiences to enhance customer engagement and loyalty.
Industry Implications
1. Fast-food Chains - Fast-food chains are embracing unique marketing strategies such as party kegs to capture the interest of a younger demographic.
2. Food and Beverage Marketing - Innovative marketing campaigns like the Get Sauced initiative showcase how brands are leveraging themed promotional events to build strong community ties.
3. Event Catering - The concept of a dip keg reflects how event catering services can innovate by offering interactive food elements that foster social interaction.