With a slogan like "The Universe is the Limit," speciality restaurant Da Pizza Project aims to construct the perfect pie with the help of its patrons. In addition to a vibrant brand identity, the eatery gives visitors the option of constructing their ideal pizza in hopes of gaining recipe inspiration from a variety of customer creations.
The restaurant's crowd-sourced menu does not only encourage DIY pizza pies but even sells t-shirts that boast a "my pizza is better than yours" message.
The creative brand identity for Da Pizza Project (DPP) -- a personalized pizza establishment -- is a collaborative effort between six designers from Monterrey and Guadalajara, Mexico. This restaurant appeals to a younger demographic -- millennials who aren't afraid to share their niche food preferences with the world.
Crowd-Sourced Pizza Menus
Da Pizza Project's DIY Pizza Concept Searches for the Best Pie Flavors
Trend Themes
1. Crowd-sourced Cuisine - The trend of using customer feedback to create menus and dishes in restaurants is on the rise, presenting an opportunity for restaurants to differentiate themselves and develop a loyal customer base.
2. Personalization in Food - Consumers increasingly crave personalization in their food, leading to the rise of customizable options in restaurants and the opportunity for food businesses to create unique and innovative concepts.
3. Branded Merchandise - Creative and trendy merchandise that complements a restaurant’s brand image can be a profitable avenue for business as it taps into customers' desire to be associated with unique and trendy brands.
Industry Implications
1. Food & Beverage - The food industry can capitalize on the above trends by experimenting with customizable menus, ingredients, and flavor combinations while using customer feedback to guide the process.
2. Fashion - Food-related merchandise like t-shirts, hats, and bags represent a new market for fashion retailers and presents an opportunity for fashion brands to collaborate with food establishments to create branded items that complement their food offerings.
3. Marketing & Advertising - The trend of creating unique, branded experiences, and merchandise creates new opportunities for marketing and advertising agencies that can help restaurants or food businesses develop and implement strategies to attract and retain customers.