To promote the low-cost $10 Tastemaker, Pizza Hut created a pizza calendar that offers hundreds of days of inspiration featuring different three-topping pizza combos. Ordinarily, value deals give consumers a limited number of choices but this is not the case with the $10 Tastemaker pizza, which offers over 17 topping options. To underline this feature, Pizza Hut created a calendar to illustrate the point that a different three-topping pizza combo could be ordered every day for 680 days without repeating.
The limited 22 1/3-month $10 Tastemaker Calendars offer plenty of mealtime inspiration and wacky imagery inspired by "the funniest, most absurd and overused calendar tropes, but reimagined through the eyes of a pizza lover." Flipping the pages of the calendar reveals astronauts, wild horses and more.
Inspiring Pizza Calendars
This Pizza Hut Calendar Shares 680 Days of Unique Pizza Orders
Trend Themes
1. Customizable Value Deals - Creating value deals with a wide range of options allows consumers to tailor their purchases, promoting greater customer satisfaction and engagement.
2. Creative Promotional Calendars - Innovative calendars featuring unique content and visuals can serve as effective marketing tools, capturing consumer attention and promoting brand awareness.
3. Long-lasting Promotional Campaigns - Implementing extended promotional campaigns, such as calendars with multiple days of inspiration, can increase customer loyalty and generate ongoing sales.
Industry Implications
1. Fast Food - The fast food industry can leverage customizable value deals to attract customers looking for a variety of options and personalized dining experiences.
2. Marketing and Advertising - The marketing and advertising industry can utilize creative promotional calendars as a way to create buzz, generate brand exposure, and engage target audiences.
3. Printing and Publishing - The printing and publishing industry can explore opportunities in producing unique and innovative calendars to cater to businesses seeking promotional materials with a difference.