Oglivy Malaysia collaborated with Pizza Hut on 'Hand Crafted Life Stories,' which involved the creation of artful pizza box designs to tell the stories behind Pizza Hut Delivery.
The pizza boxes were crafted to tell stories that would be particularly relevant to young adults, such as being overwhelmed with work, not being able to leave the couch and even "turning into a hungry monster." As such, the cut-out details on the pizza boxes illustrate these scenarios with designs that visualize what it's like to have 'No Time to Cook,' or the horrors of having to feed 'Unexpected Guests.'
The hand-cut pizza box designs were photographed and turned into an artful poster series to promote Pizza Hut in Malaysia, with the promotional posters made from the same materials as the product packaging.
Handcrafted Pizza Boxes
These Pizza Box Designs Illustrate the Stories Behind Pizza Hut Orders
Trend Themes
1. Artful Packaging - Opportunity for brands to create unique and visually appealing packaging designs that tell a story.
2. Personalized Marketing - Opportunity for brands to connect with young adults by telling relatable stories through their packaging.
3. Multi-purpose Packaging - Opportunity for brands to create packaging that can be repurposed as promotional material.
Industry Implications
1. Food and Beverage - Opportunity for restaurants and food delivery services to enhance their brand through creative packaging designs.
2. Advertising and Marketing - Opportunity for marketing agencies to collaborate with brands on innovative packaging concepts.
3. Visual Arts - Opportunity for artists and designers to create unique and impactful packaging designs.