PixMob is a Montreal-based company with technology that's been used in opening games across the NBA. But rather than offering something like shot clocks or massive display screens, the company has brought its coordinated, audience-worn wearable technology to bear on the basketball experience. PixMob's wearables contain multi-colored LEDs that light up in unison with one another, creating impressive light shows out of the fans themselves.
At NBA games, fans receive their PixMob wristbands when they enter the arena. On the part of each fan, all they have to do is simply don the bracelet — PixMob software controls the patterns that light up the LEDs, from complete unison to coordinated and varied effects. PixMob's bracelets have been used at the Cleveland Cavaliers', LA Clippers', and Sacramento Kings' home openers.
Bright Basketball Wearables
PixMob Bracelets Lit Up Fans at Three NBA Arenas
Trend Themes
1. Audience Wearable Technology - Opportunity for companies to develop wearable technology that enhances fan engagement and creates immersive experiences at live sports events.
2. Coordinated Light Shows - Opportunity for companies to develop entertainment solutions that use multi-colored LEDs to create synchronized light shows for live events beyond sports games.
3. Smart Bracelets - Opportunity for companies to explore the potential use of smart bracelets at live events and leverage their features to create engaging experiences for fans.
Industry Implications
1. Sports Entertainment - Sports entertainment industry can explore the use of wearable technology and coordinated light shows to promote fan engagement and enhance live sports experiences.
2. Live Events - Live events industry can leverage smart bracelets to create personalized experiences for attendees and use coordinated light shows for enhanced entertainment.
3. Technology and Innovation - Technology companies can develop new innovative wearable solutions that can be used in different industries beyond entertainment and sports, for instance, business and healthcare.