Jimmy John’s is bolstering its new lineup of Mediterranean Wraps by introducing the brand’s first-ever Pita Jimmy Chips.
Designed to pair with the brand's fresh new wrap lineup, the Pita Jimmy Chips are a snackable new side dish. The Pita Jimmy Chips boast a light, yet crunchy texture, which makes them perfect for dipping. Each serving of Pita Jimmy Chips is served with Sabra Roasted Red Pepper Hummus, which delivers a sweet and smoky flavor. As the brand notes, it's "the ultimate pair to enjoy with a wrap for the full Mediterranean experience."
The new Pita Jimmy Chips and Sabra Roasted Red Pepper Hummus are available now for a limited time from participating Jimmy John's locations nationwide.
Mediterranean-Style Pita Chips
Jimmy John's is Adding New Pita Jimmy Chips This Summer
Trend Themes
1. Mediterranean-inspired Snacks - Brands are exploring Mediterranean flavors to enhance the traditional snacking experience.
2. Flavor-pairing Innovations - Offering unique flavor combinations such as roasted red pepper hummus with pita chips creates novel taste experiences for consumers.
3. Limited-time Offers - Introducing exclusive products for a limited period boosts consumer interest and urgency.
Industry Implications
1. Fast-casual Dining - Integrating Mediterranean snacks like pita chips and hummus can revamp menu options in the fast-casual dining sector.
2. Packaged Snack Foods - The development of Mediterranean-inspired snacks offers a fresh innovation path for the packaged snack foods market.
3. Dips and Spreads - New product pairings, such as hummus with pita chips, can invigorate the dips and spreads industry by attracting diverse consumer tastes.