The Brewer’s Crackers Baked Pita Chips are Satisfyingly Crunchy
Michael Hemsworth — April 14, 2021 — Marketing
References: brewerscrackers & foodbev
The Brewer’s Crackers Baked Pita Chips have been unveiled by the brand as its latest product that will provide consumers with a beneficial way to satisfy cravings for crunchy snacks. The snack is made using upcycled spent grain that transforms the ingredient from waste into a rich, satisfying chip in two flavors including Rosemary and Sea Salt. The snack is a good source of whole grains and could be more satisfying than conventional potato chips.
Founder Kyle Fiasconaro spoke on the new Brewer’s Crackers Baked Pita Chips saying, "Chips don’t need to be junk food and empty calories. I think Brewer’s has a unique opportunity and obligation to share upcycled grain with the world in hopes of helping people gain more nutritional and environmental value from their food dollar. Malted grains are a not-so-secret ingredient that have been utilised in the baking industry for generations, so why not chips? It seems like an amazing way to educate and snack at the same time.”
Founder Kyle Fiasconaro spoke on the new Brewer’s Crackers Baked Pita Chips saying, "Chips don’t need to be junk food and empty calories. I think Brewer’s has a unique opportunity and obligation to share upcycled grain with the world in hopes of helping people gain more nutritional and environmental value from their food dollar. Malted grains are a not-so-secret ingredient that have been utilised in the baking industry for generations, so why not chips? It seems like an amazing way to educate and snack at the same time.”
Trend Themes
1. Upcycling Food Waste - There is an opportunity to create new snacks from food waste in ways that can be both beneficial to consumers and the environment
2. Using Alternative Ingredients - Brands can experiment with using non-traditional ingredients, such as spent grain, to create unique and healthy snacks
3. Healthier Snacking - Opportunities exist to create and market healthier snack options that provide nutritional value
Industry Implications
1. Snack Food - The snack food industry can incorporate upcycled ingredients and experiment with new, healthier options to appeal to conscious consumers
2. Food Waste Reduction - The food waste reduction industry can benefit from partnering with food manufacturers to find new, innovative ways to utilize food waste
3. Sustainable Food Production - Incorporating alternative ingredients into snack production can lead to more sustainable food production methods and improve the overall environmental impact of the industry
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