'Pisco Disco' is a Los Angeles-based startup that aims to bring hard-to-find cultural drinks from Peru to the American market. The two founders, Gina and Mirejah, would travel to New York City and ask for a "Pisco" only to find that most bars and clubs did not have one. After moving to America, the two sought to fill this gap in the market themselves.
The Pisco Disco is a hard seltzer inspired by the Peruvian Pisco that it is named after. Pisco is a brandy that has found itself to be the most popular spirit in Peru. The Pisco Disco takes this high-quality spirit and turns it into a refreshing, bubbly seltzer. This drink is gluten-free, vegan, low in calories, and true to its roots.
The can of the drink features a llama which is a common animal to find in Peru, as the brand has referred to Peru as "the land of the llamas." This creature is highly sociable and fun, which the brand wants to be as well.
Peruvian Hard Seltzers
'Pisco Disco' Combines Peruvian Cultural Drinks with Modern Trends
Trend Themes
1. Cultural Fusion Beverages - Incorporate traditional cultural beverages into modern drinks
2. Premium Low-calorie Spirits - Create low-calorie spirits without sacrificing their premium quality
3. Llama-themed Packaging - Incorporate fun and sociable animal themes into product packaging
Industry Implications
1. Alcoholic Beverages - Explore unique and culturally-inspired ingredients to create new and innovative alcoholic beverages
2. Health and Wellness - Develop low-calorie and healthy alternatives to traditional alcoholic drinks
3. Packaging and Design - Create engaging packaging designs that incorporate fun and unique themes to stand out in the market