Sustainable Baby-and-Mom Brands

A new campaign has been launched by BarrettSF for Pipette, a baby and mom skincare brand, that specializes in addressing babies' sensitive skin. Since its launch in September 2019, Pipette has quickly expanded to a variety of food, drug, and mass retailers including Target, Amazon, Walgreens, and buybuyBaby.

barrett ran a series of ad campaigns to raise brand awareness, familiarize the public with the 100% clean, nontoxic products within a few weeks of winning the account in October. In the work aptly titled "What's This?", harried parents navigate a range of confounding scenarios while trying to figure out their daily lives as parents and question everything they are doing.

"It was important that we show real moments parents experience on any given day," said Margaret Park, Senior Director, Creative at Pipette. "This age of social media-perfected parenting is dismissive to real struggles and is actually incredibly unkind. Ultimately, our goal was to extend a bit of empathy to real parents by acknowledging the chaos of constant questions that come with the experience, and let them know that Pipette is here to help by making product decisions very, very easy."