This fail blog, appropriately titled 'Pintester,' is a bold endeavor by romance writer Sonja Foust.
Featuring incredibly detailed recaps of her trials and tribulations encountered while trying out Pinterest DIYs and recipes, this is a hilarious blog with a satirical edge. Incredibly self-deprecating and sarcastic, Foust is a likable writer with a remarkable ability to make the most of her failed attempts at crafting, baking and cooking. The blog has gained an impressive following thus far, and even has several sponsors to keep the project going. An honest and unpolished innovation inspired by Pinterest comes across as very refreshing, and is a welcomed move away from perfectly polished aspirational blogs.
Clever, amusing and making Internet users feel a little bit better about their crafting skills, this is a much-needed dose of honesty to the blogosphere.
DIY Fail Blogs
'Pintester' is a Site Dedicating to Testing Out Tutorials
Trend Themes
1. Sarcastic Blogging - Sarcastic blogging is a trend worth investing in as it offers a refreshing perspective on traditional blogging methods.
2. Honesty in Social Media - As honesty on social media becomes more appealing, this trend represents an opportunity to market a brand in a genuine way.
3. DIY Fails as Entertainment - Brands can tap into the trend of using DIY fails as entertainment to create humorous and relatable content for their audiences.
Industry Implications
1. Crafting Industry - The crafting industry can use trends such as sarcastic blogging to reach a younger, more modern audience that values transparency and humor in their content.
2. Social Media Marketing Industry - The social media marketing industry can use the trend of honesty in social media to build trust with audiences and create brand loyalty.
3. Food Industry - The food industry can tap into the trend of using DIY fails as entertainment to show that they too make mistakes and offer a more accessible, relatable brand image.