New Amsterdam Vodka created The Pink Whitney -- a pink lemonade vodka drink inspired by the content of the popular hockey podcast 'Spittin' Chiclets.' The idea for this new product came when New Amsterdam Vodka first sponsored the quickly growing sports podcast back in 2018, and one of the show's co-hosts Ryan Whitney expressed his favorite way to enjoy the vodka -- with pink lemonade.
Since then the mixed drink grew in popularity as fans of the podcast shared themselves drinking the makeshift 'Pink Whitney' over social media. The popularity was so strong that it inspired New Amsterdam to partner with Ryan Whitney and the podcast owned by the media company, Barstool Sports. Together, the companies actually create the drink. The Pink Whitney officially entered the United States market in September 2019 and is expected to make it to Canada soon. Fans of the show are now sharing themselves drinking the official Pink Whitney on social media.
The growing success of the podcast and the mutually beneficial partnership with its sponsor, New Amsterdam Vodka has led to the new product creation based on the content featured throughout the podcast.
Podcast-Inspired Alcoholic Drinks
The 'Pink Whitney' is Inspired by a Popular Sports Podcast
Trend Themes
1. Podcast-inspired Alcoholic Drinks - Opportunity to create unique alcoholic beverages that are inspired by popular podcasts and align with the interests of their fanbase.
Industry Implications
1. Alcohol Beverage Manufacturing - Opportunity for alcohol beverage manufacturers to collaborate with podcasts and create tailored drinks based on podcast content.
2. Podcast Media - Opportunity for podcast media companies to partner with alcohol beverage brands to create podcast-inspired drinks and expand their revenue streams.
3. Social Media Marketing - Opportunity for social media marketers to leverage the popularity of podcast-inspired drinks by creating engaging campaigns and encouraging user-generated content.