While milkshakes do not often contain vegetables as their primary ingredient, 'Greenhouse Juice' decided to feature just that in its 'Pink Milk' beverage.
The drink's primary ingredients are almond milk and cold-pressed beets which come together to form a vivid magenta beverage. Pink Milk also contains filtered water, dates, vanilla bean, maple syrup and Himalayan salts -- all of which are organic. The magenta beverage offers a multitude of health benefits including liver support, weight management, stamina enhancement and ingredients that are beneficial to heart health.
This brightly colored milkshake first captures consumers' attention with its appearance and its unusual vegetable and milk combination -- and then secures that interest due to its clearly stated health benefits.
Beet-Based Milkshakes
The 'Pink Milk' Beverage Combines Beets With Almond Milk
Trend Themes
1. Vegetable-based Beverages - Opportunity to tap into the growing market of vegetable-based beverages by creating innovative and healthy drink options.
2. Colorful Food and Drinks - Disruptive innovation opportunity to create visually appealing and vibrant food and beverage products that stand out in the market.
3. Functional Ingredients - Opportunity to develop milkshake products with functional ingredients that offer specific health benefits to cater to health-conscious consumers.
Industry Implications
1. Beverage Industry - The beverage industry can explore the use of vegetable-based ingredients to create unique and healthier beverage options.
2. Health Food Industry - Disruptive innovation opportunity for the health food industry to incorporate functional ingredients into their products, such as vegetable-based milkshakes.
3. Food and Beverage Retail - Retailers can capitalize on the trend of colorful food and drinks by offering beet-based milkshakes and other visually appealing products.