The partnership of Champagne House Perrier-Jouët, Hong Kong's Gaia Group and French boutique restaurant Maison Es resulted in the launch of the Pink Dessert Campaign 2015.
The campaign kicked off on October 1st and will run until the 31st. The campaign will see an elegant pairing of pink dessert with elegant champagne, which will be served alongside a beautiful floral arrangement. The actual combination will include "Perrier-Jouët Balson Rosé paired with pink sabayon with fresh berries and tulip cookie." Additionally, Isola will present Perrier-Jouët Balson Rosé with 'Think Pink,' which is an Italian meringue dessert with raspberries.
This honorable campaign aims to raise awareness and fund for the Hong Kong breast cancer charity 'The Registry.' This particular charity "provides free access to genetic screening and consultation for disadvantaged, high-risk breast cancer patients and their families."
Breast Cancer Awareness Desserts
The Pink Dessert Campaign 2015 Combines Champagne and Desserts
Trend Themes
1. Awareness Campaign Collaborations - The Pink Dessert Campaign 2015 shows potential for businesses and non-profits to collaborate in awareness campaigns that are creative and memorable.
2. Luxury Food Pairings - The Pink Dessert Campaign 2015 highlights opportunities for luxury food pairings that can enhance the dining experience and create a unique brand identity.
3. Fundraising Through Dining - The Pink Dessert Campaign 2015 exemplifies the potential for charities to fundraise through partnerships with restaurants and luxury brands.
Industry Implications
1. Food and Beverage - The Pink Dessert Campaign 2015 demonstrates opportunities for restaurants and beverage companies to create unique and memorable dining experiences.
2. Non-profit - The Pink Dessert Campaign 2015 shows potential for non-profits to partner with luxury brands to raise awareness and funds for their cause.
3. Healthcare - The Pink Dessert Campaign 2015 highlights the potential for healthcare organizations to seek out unique fundraising partnerships with luxury food and beverage companies.