Russian designer and businessman Vasily Klyukin created this pink city photography series titled 'Barbiehattan.' The collection of images transforms New York City into a Barbie-themed illusion.
Each image is filled with pink aspects and Barbie doll billboards. Vasily Klyukin's decided to create this project by imagining what the city would look like if it were run "not by a politician, but a cultural icon."
Each image is infused with pink lights, pink street signs and pink buildings the emit a pastel glow at night. The result is an illuminated pink city with vivid landmarks like Lady Liberty herself who is depicted as a massive statue of hot pink concrete. However, the most exhilarating image is that of New York's iconic Time Square which is covered in pink billboards and doll-inspired ads.
Barbie-Inspired Cityscapes
This Barbiehattan Series Imagines New York as an Alternative Pink City
Trend Themes
1. Pink Cityscapes - The trend of transforming cities into pink-themed and illuminated pastel metropolis for branding and cultural campaigns.
2. Cultural Icon Marketing - The trend of using cultural icons in marketing to create engaging and relatable campaigns that attract and retain customers.
3. Imaginative Branding - The trend of using imagination and creativity to rebrand and redesign spaces, products or services to create unique and memorable experiences.
Industry Implications
1. Advertising - Opportunity to use imaginative marketing campaigns to gain brand recognition and win customer loyalty.
2. Tourism - Opportunity to create unique travel experiences by rebranding cities to attract visitors with shared interests and inspire memories of a fantastic pink pastel metropolis.
3. Entertainment - Opportunity to reinvent storytelling by transporting viewers into a fantastical or futuristic world where cultural icons and branding campaigns reign amid intriguing cityscapes.